Market Research and Pre-Feasibility Strategy
Gateway from Surkhet to Nepal and the World
Export potential, domestic product promotion, raw-material sourcing, real estate and infrastructure design and development collaboration, tourism promotion, financial literacy for Nepalese, and business networking within Surkhet, nationwide Nepal and international markets.
Surkhet opportunity case
Surkhet's 2021 census profile also reports 76.77% literacy. Its five municipalities are Birendranagar, Bheriganga, Gurbhakot, Panchapuri and Lekbeshi; its four rural municipalities are Barahatal, Chaukune, Chingad and Simta. Birendranagar had 153,863 residents and is officially described as Karnali Province's capital, major trade and education centre, and gateway for people and goods moving across the province.[2][4]
The first product pipeline should test ginger and turmeric, vegetables and fruits, cereals and pulses, oilseeds, honey, dairy and livestock products, and legal, traceable forest-based inputs. A 2025 public report described dried ginger from eastern Surkhet and turmeric processing at Chinchu among Karnali products entering European markets. Improve aggregation, cleaning, drying, milling, grading, testing, storage, packaging and buyer documentation—do not label every product export-ready.[6][7][9]
Tourism can position Surkhet both as a destination and Karnali's staging hub. Connect Kakrebihar, Bulbule, Deuti Bajai, Surkhet Valley, Bheri River activities, cuisine, culture and rural experiences with onward Karnali itineraries. Nepal Tourism Board's 2026 Karnali Tourism Meet in Birendranagar highlighted Surkhet's gateway role and international potential. Each listing needs verified access, permissions, prices, guides, sanitation, safety, waste controls and community benefit.[10][11][12]
Road links and operational Surkhet Airport give Birendranagar a strong distribution position, but capacity, schedules, road condition and seasonal disruption still affect costs. Use route-specific collection plans, conservative delivery promises, suitable buffer inventory, and cold-chain handling only where economics justify it.[4][5]
Seven-platform market research and feasibility agenda
Global Market Access and Export Potential
Develop buyer-tested lots; use Surkhet as a quality-control, documentation and consolidation gateway for qualified Karnali supply; prepare origin, quarantine, food-safety, packaging and freight pathways.
exportfromnepal.visitsurkhet.comDomestic Product Promotion
Create a district-to-Nepal marketplace with verified origin, grade, stock, price, storage and dispatch terms, seasonal campaigns, pre-orders and transparent fulfilment.
hamrosaman.visitsurkhet.comRaw Material Sourcing and Made in Nepal Production
Connect producers with Nepal processors and brands; test collection, spice drying and milling, grading, cold or dry storage, packaging and private-label production.
formadeinnepal.visitsurkhet.comTourism Promotion
Package Surkhet's heritage, nature, river, food and rural experiences while positioning Birendranagar as a bookable gateway to Karnali, with guides, safety, sanitation and community standards.
visithimalpahadterai.visitsurkhet.comReal Estate and Infrastructure Design and Development
Screen aggregation, storage, fulfilment, market, visitor, water, waste, energy and digital concepts through title, zoning, flood, drainage, geotechnical, environmental and demand checks.
egharjagga.visitsurkhet.comFinancial Literacy for Nepalese
Provide NRB-aligned learning on cash flow, savings, responsible credit, insurance, digital payments, fraud, remittance use, pricing, tax and records.
finguru.visitsurkhet.comBusiness Networking and Partnerships
Link all nine local levels with provincial agencies, producers, processors, tourism, logistics, banks, universities, regulators, diaspora, buyers and investors.
connectingnepali.visitsurkhet.comCommercial model and indicative 12-month pilot budget
Use a blended model: partners support shared data, community skills and common-use infrastructure; enterprises pay only for optional services; sponsors and diaspora support defined campaigns. Never promise buyers, permits, credit or returns.
Planning conversion: USD 1 = NPR 153.19, Nepal Rastra Bank selling rate shown for 14 September 2026. USD amounts are rounded; contracts should use the transaction-date rate.[15]
| Workstream | NPR | USD | Purpose |
|---|---|---|---|
| Global market and export readiness | NPR 8,000,000 | USD 52,223 | Buyer tests, compliance, logistics |
| Domestic product promotion | NPR 8,000,000 | USD 52,223 | Campaigns, pre-orders, fulfilment |
| Aggregation and primary processing | NPR 14,000,000 | USD 91,390 | Storage, grading, processing trials |
| Infrastructure and technology | NPR 12,000,000 | USD 78,334 | Pre-feasibility and shared systems |
| Tourism, safety and heritage | NPR 7,000,000 | USD 45,695 | Products, safety, waste, promotion |
| Financial literacy and coaching | NPR 5,000,000 | USD 32,639 | Learning and enterprise records |
| Networking, governance, monitoring | NPR 6,000,000 | USD 39,167 | Partnerships and measurement |
| Indicative pilot total | NPR 60,000,000 | USD 391,670 | Evidence-based tranches |
Scope: validation and operations only; excludes highways, airports, hydropower, large hotels, land purchase and other major capital works. Figures are estimates, not quotations.
12-month implementation and decision gates
Map enterprises, volumes, tourism, logistics and infrastructure gaps across all nine local levels; distinguish Surkhet-origin supply from wider Karnali aggregation; establish safeguards.
Select 45–55 enterprises, 20–25 products and 8–10 visitor experiences; validate buyers, safety, storage, route costs and willingness to pay.
Run pre-orders, samples, B2B meetings and destination campaigns; test aggregation, processing, storage, dispatch and visitor-support workflows.
Scale only offers meeting origin, demand, margin, reliability, compliance, visitor-safety and land-screening criteria; independently review results.
Success measures, risks and recommendation
Year-one targets: 250 verified enterprises or groups; 90 traceable listings; 20 qualified buyer or processor conversations; 12 bookable visitor products; 800 learners; and 30 screened infrastructure concepts. These are targets, not forecasts.
Risks: land speculation, title or zoning error, flood and drainage exposure, transport disruption, food-safety failure, false claims, post-harvest loss, fraud, visitor safety, heritage or environmental damage and unequal benefit. Use verified records, municipal and environmental screening, engineering review, testing, conservative promises, consultation, grievance channels and public reporting.[14][19]
Recommendation: proceed with a 90-day validation led from Birendranagar and inclusive of all nine local levels. Release NPR 60,000,000 (USD 391,670) only in tranches tied to participation, origin, buyers, compliance, processing and logistics tests, visitor safeguards and screened infrastructure demand. Measure reliable transactions, lower loss, local value, visitor quality, finance access and trusted partnerships—not traffic alone.
Research references
- National Statistics Office — Census 2021
- Statistics Office Surkhet — indicators
- Census results portal
- Birendranagar Municipality — introduction
- CAAN — Surkhet Airport
- Karnali Agriculture Directorate
- Radio Nepal — ginger and turmeric exports
- GeoKrishi — Surkhet marketplace
- Agriculture Statistics 2081/82
- NTB — Karnali Tourism Meet 2026
- NTB — Karnali tourism
- Department of Archaeology
- Surkhet industrial survey
- DFTQC — NeFFILS
- NRB — foreign exchange
- NRB — financial literacy
- TEPC — Export Procedures
- Department of Industry
- Department of Land Management
- Karnali High Value Agriculture Programme
- CGIAR — Surkhet value-chain research
Method and limitation. Strategic pre-feasibility based on published sources and design assumptions; not engineering, legal, environmental, valuation, investment or credit advice. Field verification, consultation, buyer tests, quotations and approvals are required.
बजार अनुसन्धान तथा पूर्वसम्भाव्यता रणनीति
सुर्खेतबाट नेपाल र विश्वतर्फको प्रवेशद्वार
सुर्खेत, नेपालभर र विश्वमा निर्यात, स्वदेशी उत्पादन, कच्चा पदार्थ, घरजग्गा तथा पूर्वाधार डिजाइन र विकास, पर्यटन, वित्तीय साक्षरता र व्यावसायिक सञ्जाल।
सुर्खेतको अवसर
जनगणनामा साक्षरता ७६.७७% छ। पाँच नगरपालिका वीरेन्द्रनगर, भेरीगंगा, गुर्भाकोट, पञ्चपुरी र लेकबेँसी तथा चार गाउँपालिका बराहताल, चौकुने, चिङ्गाड र सिम्ता हुन्। १५३,८६३ जनसंख्या भएको वीरेन्द्रनगर कर्णालीको राजधानी, प्रमुख व्यापार तथा शिक्षा केन्द्र र प्रदेशको प्रवेशद्वार हो।[२][४]
पहिलो उत्पादन शृङ्खलामा अदुवा, बेसार, तरकारी, फलफूल, अन्न, दलहन, तेलहन, मह, दुग्ध, पशुजन्य र कानुनी वनजन्य सामग्री परीक्षण गर्ने। सार्वजनिक प्रतिवेदनले पूर्वी सुर्खेतको सुकाइएको अदुवा र चिन्चुको बेसार प्रशोधनलाई युरोप पुगेका कर्णाली उत्पादनमध्ये उल्लेख गरेको छ। संकलन, सफाइ, सुकाइ, मिलिङ, ग्रेडिङ, परीक्षण, भण्डारण, प्याकेजिङ र कागजात सुधार गर्ने; सबै उत्पादनलाई तुरुन्त निर्यातयोग्य नमान्ने।[६][७][९]
काँक्रेविहार, बुलबुले, देउती बज्यै, उपत्यका, भेरी नदी, खाना, संस्कृति र ग्रामीण अनुभवलाई कर्णाली यात्रासँग जोड्न सकिन्छ। नेपाल पर्यटन बोर्डको २०२६ कर्णाली पर्यटन भेलाले सुर्खेतको प्रवेशद्वार भूमिका औंल्याएको छ। पहुँच, अनुमति, मूल्य, गाइड, सरसफाइ, सुरक्षा, फोहोर र सामुदायिक लाभ प्रमाणित हुनुपर्छ।[१०][११]
सडक र सुर्खेत विमानस्थलले वीरेन्द्रनगरलाई बलियो वितरण केन्द्र बनाउँछ, तर क्षमता, तालिका, सडक अवस्था र मौसमले लागतमा असर गर्छ। मार्गअनुसार योजना, संयमित समय, जगेडा मौज्दात र आर्थिक रूपमा उचित शीतशृङ्खला प्रयोग गर्ने।[५]
सात प्लेटफर्मको बजार अनुसन्धान तथा सम्भाव्यता
विश्व बजार पहुँच तथा निर्यात
खरिदकर्ता-परीक्षित लट, गुणस्तर, कागजात, उत्पत्ति, क्वारेन्टिन, खाद्य सुरक्षा, प्याकेजिङ र ढुवानी मार्ग विकास गर्ने।
exportfromnepal.visitsurkhet.comस्वदेशी उत्पादन प्रवर्द्धन
उत्पत्ति, ग्रेड, मौज्दात, मूल्य, भण्डारण र पठाउने सर्तसहित जिल्ला–नेपाल बजार, अभियान र अग्रिम अर्डर सञ्चालन गर्ने।
hamrosaman.visitsurkhet.comकच्चा पदार्थ तथा मेड इन नेपाल उत्पादन
उत्पादकलाई प्रशोधक र ब्रान्डसँग जोडेर संकलन, सुकाइ, मिलिङ, ग्रेडिङ, भण्डारण, प्याकेजिङ र निजी ब्रान्ड परीक्षण गर्ने।
formadeinnepal.visitsurkhet.comपर्यटन प्रवर्द्धन
सम्पदा, प्रकृति, नदी, खाना र ग्रामीण अनुभवलाई सुरक्षा, सरसफाइ, गाइड र सामुदायिक मापदण्डसहित प्याकेज गर्ने।
visithimalpahadterai.visitsurkhet.comघरजग्गा तथा पूर्वाधार डिजाइन र विकास
संकलन, भण्डारण, बजार, पर्यटक, पानी, फोहोर, ऊर्जा र डिजिटल अवधारणामा स्वामित्व, जोनिङ, बाढी, भू-प्राविधिक, वातावरण र माग परीक्षण गर्ने।
egharjagga.visitsurkhet.comनेपालीका लागि वित्तीय साक्षरता
नगद प्रवाह, बचत, जिम्मेवार कर्जा, बीमा, डिजिटल भुक्तानी, ठगी, विप्रेषण, मूल्य, कर र अभिलेख शिक्षा दिने।
finguru.visitsurkhet.comव्यावसायिक सञ्जाल
नौ स्थानीय तहलाई प्रदेश, उत्पादक, प्रशोधक, पर्यटन, ढुवानी, बैंक, विश्वविद्यालय, नियामक, प्रवासी, खरिदकर्ता र लगानीकर्तासँग जोड्ने।
connectingnepali.visitsurkhet.com१२ महिनाको संकेतात्मक पाइलट बजेट
योजना दर: १ अमेरिकी डलर = नेरु १५३.१९ (नेपाल राष्ट्र बैंक, १४ सेप्टेम्बर २०२६)। सम्झौतामा कारोबार मितिको दर प्रयोग गर्ने।[१५]
| कार्यधारा | नेरु | अमेरिकी डलर | उद्देश्य |
|---|---|---|---|
| विश्व बजार तथा निर्यात | ८,०००,००० | ५२,२२३ | परीक्षण र अनुपालन |
| स्वदेशी प्रवर्द्धन | ८,०००,००० | ५२,२२३ | अभियान र आपूर्ति |
| संकलन तथा प्रशोधन | १४,०००,००० | ९१,३९० | भण्डारण र प्रशोधन |
| पूर्वाधार तथा प्रविधि | १२,०००,००० | ७८,३३४ | पूर्वसम्भाव्यता |
| पर्यटन, सुरक्षा, सम्पदा | ७,०००,००० | ४५,६९५ | उत्पादन र सुरक्षा |
| वित्तीय साक्षरता | ५,०००,००० | ३२,६३९ | शिक्षा र अभिलेख |
| सञ्जाल र अनुगमन | ६,०००,००० | ३९,१६७ | साझेदारी र मापन |
| जम्मा | नेरु ६०,०००,००० | अमेरिकी डलर ३९१,६७० | प्रमाणमा आधारित किस्ता |
राजमार्ग, विमानस्थल, जलविद्युत्, ठूला होटल, जग्गा खरिद र ठूला पूँजीगत आयोजना समावेश छैनन्।
कार्यान्वयन र लक्ष्य
नौ स्थानीय तहको उद्यम, आपूर्ति, पर्यटन, ढुवानी र पूर्वाधार नक्साङ्कन तथा सुरक्षा व्यवस्था।
४५–५५ उद्यम, २०–२५ उत्पादन र ८–१० पर्यटक अनुभव परीक्षण।
अग्रिम अर्डर, नमुना, B2B, गन्तव्य अभियान र कार्यप्रवाह परीक्षण।
माग, मार्जिन, अनुपालन, सुरक्षा र जग्गा परीक्षण पूरा भएका प्रस्ताव मात्र विस्तार।
लक्ष्य: २५० उद्यम/समूह, ९० सूची, २० योग्य खरीदार संवाद, १२ पर्यटन उत्पादन, ८०० शिक्षार्थी र ३० पूर्वाधार अवधारणा।
सिफारिस: वीरेन्द्रनगरबाट नेतृत्व हुने ९० दिने प्रमाणीकरण सुरु गर्ने र नेरु ६०,०००,००० (अमेरिकी डलर ३९१,६७०) सहभागिता, उत्पत्ति, माग, अनुपालन, ढुवानी, सुरक्षा र पूर्वाधार प्रमाणसँग बाँधिएका किस्तामा मात्र निकासा गर्ने।
अनुसन्धान सन्दर्भ
- राष्ट्रिय तथ्याङ्क कार्यालय
- तथ्याङ्क कार्यालय सुर्खेत
- जनगणना नतिजा
- वीरेन्द्रनगर नगरपालिका
- सुर्खेत विमानस्थल
- कृषि विकास निर्देशनालय
- अदुवा तथा बेसार निर्यात
- सुर्खेत कृषि बजार
- कृषि तथ्याङ्क
- कर्णाली पर्यटन भेला
- नेपाल पर्यटन बोर्ड
- पुरातत्त्व विभाग
- औद्योगिक सर्वेक्षण
- NeFFILS
- विदेशी विनिमय
- वित्तीय साक्षरता
- निर्यात प्रक्रिया
- उद्योग दर्ता
- भूमि अभिलेख
- उच्च मूल्य कृषि कार्यक्रम
- सुर्खेत कृषि अनुसन्धान
यो रणनीतिक पूर्वसम्भाव्यता हो; इन्जिनियरिङ, कानुनी, वातावरणीय, मूल्याङ्कन, लगानी वा कर्जा सल्लाह होइन। स्थलगत प्रमाणीकरण, परामर्श, परीक्षण, कोटेशन र स्वीकृति आवश्यक छन्।

